Post Lead Conversion -- Free GuideAfter someone opts in to get your Freemium, what should you do next? Should you use single or double optin?
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This post is about how to create a squeeze page or lead capture page, but not just any kind of lead capture page, but one that is high converting.
Very recently, I ran a few Facebook ads (different targeting interests but the same ad) and I got 143 optins out of 225 link clicks.
143 / 225 = 63.6% conversion
This is the ad (you may have seen it and got into my list):
After people click on the ad, they’re directed to this lead capture page:
While I’d love to say: do XYZ and you’ll achieve the same results… the reality is that it’s not that straightforward.
Every business is unique in its own ways and you’ll probably not achieve 64% optin conversion, but even if you just get 40%, I’m sure it’s still a good number.
What I can do is to lay out the guidelines and strategies behind this, and how you can follow them and apply to your own business.