Lesson 1 – Why Email Marketing To Grow Your Sales & Revenue?
Isn’t Email Marketing Dead?
I’ll answer that in just a bit.
But first... there are lots of ways to grow your sales and revenue.
So why email marketing?
Because email marketing beats every other type of marketing activities in terms of ROI (return on investment).
We’re talking as much as 4400% ROI.
Yes that’s not a typo.
You get $44 back for every $1 spent on email marketing activities. Source
Now back to the question: “Isn’t email marketing dead? Who still read emails anyway?”
Here are some stats for you:
- The number of email accounts continues to grow from over 4.1 billion in 2014 to 5.2 billion by end of 2018.
- Email remains the most pervasive form of communication in the business world.
- Business users send and receive on average 121 emails a day in 2014, and is expected to grow to 140 a day by 2018.
Why Email Marketing Is The Best Way To Sell Your (Intangible) Products & Services
Physical products is easier to sell than:
- Digital/intangible products (online courses, membership sites)
- Services (coaching, consulting, done for you services)
With physical products, it’s very clear what the customer is getting -- laptops, cars, headphones, pens, TVs, gadgets, food, furniture, etc.
With digital/intangible products and services (which is what WE’RE selling) it’s not that obvious. You have to convince people you’re the expert in your industry when it comes to solving their problems.
They are not going to purchase your offer right off the bat at the first contact for this very reason -- they don’t know if you really are an expert or not.
They don’t trust you. Maybe you’re just another scammer. Perhaps you’re one of those “pushy salesman” who only want to sell all the time.
That’s where email marketing comes in.
Email marketing, when done right, allows you to create and build relationships with your target audience (who don’t know you yet).
These relationships lead to belief (they believe you’re the expert and can solve their problems) and trust (they trust you’ll take care of them even after they’ve handed their money to you).
From there, you make sales.
Sales are made based on that relationship you’ve built with them, not made right off the bat.