You send emails but your subscribers don’t open.
You ask your audience to read your blog posts but they don’t.
You painstakingly create videos but nobody is watching them.
It’s utterly frustrating that they don’t pay attention to you.
Unless you have one of the best content out there in the whole wide universe… the reason why people ignore or don’t pay attention to you is because you’re boring.
I’ve said this before… Terry Dean, widely regarded as the “grandfather of internet marketing” says “boring breeds constipated content, and constipated content doesn’t sell”.
There are tons of GREAT content out there easily accessible with a simple Google search… what makes yours special?
After you’ve read this post, you’re going to know the 4 ways of getting the attention of your audience, so you never feel neglected and ignored again.
Imagine the impact this would have on your business:
I was on the treadmill this morning thinking: “Okay, what email should I write about this week?”
…when the radio talk show I was listening to covered the topic of International Labor Day, which took place recently.
I see scenes like these every year in my country.
If you’ve been following me for some time, you know the business model I employ is SaaS (software as a service), in the form of Zaxaa.
SaaS, as the name implies, basically means you provide software in the form of a service. You don’t actually own the software like you would when you pay a one-time fee to buy, say, Windows, Microsoft Office, or Photoshop.
With SaaS, you pay an ongoing fee (usually monthly or yearly subscription) in order to use the software. If you cancel your subscription, you lose access to the software.
In this post, I’d like to share with you the high-level view on how you, too, can start your own SaaS business… based on my experience running one.
But first, allow me to explain why I chose SaaS among so many other business models out there.
There are 2 reasons.
First is that I got into SaaS by accident.
If a popularity contest were to be held to find the one single word that is most commonly used in the startup and entrepreneurial world, I have no doubt the winner would be the following word.
Everywhere you go in startup circles, you hear someone saying it. In a business networking event, you see someone using it.
“The #1 key to success is through hustling.”
“If you don’t hustle, you have no chance of success.”
“These billion dollar companies are where they are now because the founders hustle day in and day out!”
One of the most famous celebrity entrepreneurs who supports hustling and is always talking about it is Gary Vaynerchuk.
I’ve just come back from a 2-week vacation with my family.
What’s rare is not the vacation.
What’s rare is not working at all during the vacation.
Granted, I did bring my laptop with me, but I didn’t even touch it.
If you don’t mind some narcissistic pics I managed to capture, here they are…
You might be wondering what’s so special about taking a vacation without working. For you, it might not be something special. But for me… after years of always having to work (albeit only a little) during vacations, this time it was a completely different story.
Have you always wanted to start a software business… but a lack of tech skills stopped you?
Or maybe you’re already running a software business now, but you’re frustrated because you’re at the mercy of tech freelancers or employees?
If you answered ‘yes’ to any of the questions, you’ve come to the right place.
The solution is to bring on a tech partner to your business. Before you start thinking: “Doesn’t that mean I have to sacrifice some equity?”…
Let me tell you (based on real experience) that it’s totally worth it, as I’ll explain in this post.
We’ll go over why you need a tech partner, what things/qualities to look for in one, and how to find a great partner.
Have you bought something only to regret or second thought your purchase later?
If you’ve never experienced this, you’re probably not human.
All kidding aside, a way to overcome this ‘regret’ is not to buy in the first place. The problem is… we can’t not buy anything, can we?
Most people follow the 8-hour work day schedule.
They get up in the morning, work, take a lunch break, work again, then call it a day.
The question is: why do we work 8 hours a day? Have you really stopped and thought about that?
Let’s revisit history and see how the 8-hour work day came about.
It all started in the Industrial Revolution when factories wanted to increase their output. In order to achieve this, they had their workers work very long hours. We’re talking as much as 18 hours per day for 6 days a week.
It wasn’t until a man by the name of Robert Owen who suggested that work hours be dramatically reduced that the 8-hour work day came about. Owen came up with the phrase “8 hours labour, 8 hours recreation, 8 hours rest”.
So that’s the 8-hour work day was ‘founded’ a few hundred years ago in the late 18th century.
This is 2017.
I’m sure you’ve heard the word “Bootstrapping” countless times, especially if you’re in the startup or small business world.
Basically, it’s about being as thrifty as possible when running your business. When you don’t have outside investors investing in your business, you rely on your own savings to initially fund the business and get it running.
If things go well, you get enough customers and sales to get into a position where positive cash flow from the business starts to fund the expenses.
Being a bootstrapper (is that even a word?) myself, here are some tips for those who are looking to start their new venture or grow their business on a shoestring budget.