Category Archives for "Business"

4 Ways To Get People To Pay Attention To You

By Welly Mulia | Branding , Business , Personal

You send emails but your subscribers don’t open.

You ask your audience to read your blog posts but they don’t.

You painstakingly create videos but nobody is watching them.

It’s utterly frustrating that they don’t pay attention to you.

Unless you have one of the best content out there in the whole wide universe… the reason why people ignore or don’t pay attention to you is because you’re boring.

I’ve said this before… Terry Dean, widely regarded as the “grandfather of internet marketing” says “boring breeds constipated content, and constipated content doesn’t sell”.

There are tons of GREAT content out there easily accessible with a simple Google search… what makes yours special?

How This Post Can Benefit You

After you’ve read this post, you’re going to know the 4 ways of getting the attention of your audience, so you never feel neglected and ignored again.

Imagine the impact this would have on your business:

  • More SATISFIED eyeballs for your content (emails, blog posts, videos, sales pages)
  • You get to mesmerize your audience with your content
  • Your audience like and trust you more as time goes by
  • They’re more receptive of your offers and are more likely to buy from you
  • They’re more likely to come back and buy, plus refer others to you

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How To Start A SaaS Business

By Welly Mulia | Business , SaaS

If you’ve been following me for some time, you know the business model I employ is SaaS (software as a service), in the form of Zaxaa.

SaaS, as the name implies, basically means you provide software in the form of a service. You don’t actually own the software like you would when you pay a one-time fee to buy, say, Windows, Microsoft Office, or Photoshop.

With SaaS, you pay an ongoing fee (usually monthly or yearly subscription) in order to use the software. If you cancel your subscription, you lose access to the software.

In this post, I’d like to share with you the high-level view on how you, too, can start your own SaaS business… based on my experience running one.

But first, allow me to explain why I chose SaaS among so many other business models out there.

There are 2 reasons.

First is that I got into SaaS by accident.

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Hustle will NOT work for you

By Welly Mulia | Business , Personal

If a popularity contest were to be held to find the one single word that is most commonly used in the startup and entrepreneurial world, I have no doubt the winner would be the following word.


Everywhere you go in startup circles, you hear someone saying it. In a business networking event, you see someone using it.

“The #1 key to success is through hustling.”

“If you don’t hustle, you have no chance of success.”

“These billion dollar companies are where they are now because the founders hustle day in and day out!”

One of the most famous celebrity entrepreneurs who supports hustling and is always talking about it is Gary Vaynerchuk.

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How To Run A Business Without You

By Welly Mulia | Business , Productivity

I’ve just come back from a 2-week vacation with my family.

What’s rare is not the vacation.

What’s rare is not working at all during the vacation.

Granted, I did bring my laptop with me, but I didn’t even touch it.

If you don’t mind some narcissistic pics I managed to capture, here they are…

First time riding the famous Tuk Tuk in Bangkok. The driver was purposefully speeding to pump up our adrenaline.

Langkawi Sky Bridge

Trying the bottom glass Langkawi SkyCab. The kids (and parents) were somewhat afraid…

Aboard Royal Carribean’s Voyager Of The Seas

Awesome view from Penang Hill

Phuket’s Karon View Point (with silly faces)

You might be wondering what’s so special about taking a vacation without working. For you, it might not be something special. But for me… after years of always having to work (albeit only a little) during vacations, this time it was a completely different story.

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How I Run A Software Business With Zero Tech Skills

By Welly Mulia | Business

Have you always wanted to start a software business… but a lack of tech skills stopped you?

Or maybe you’re already running a software business now, but you’re frustrated because you’re at the mercy of tech freelancers or employees?

If you answered ‘yes’ to any of the questions, you’ve come to the right place.

The solution is to bring on a tech partner to your business. Before you start thinking: “Doesn’t that mean I have to sacrifice some equity?”…

Let me tell you (based on real experience) that it’s totally worth it, as I’ll explain in this post.

We’ll go over why you need a tech partner, what things/qualities to look for in one, and how to find a great partner.

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3 Ways To Bootstrap Your Business To Success

By Welly Mulia | Business

I’m sure you’ve heard the word “Bootstrapping” countless times, especially if you’re in the startup or small business world.

Basically, it’s about being as thrifty as possible when running your business. When you don’t have outside investors investing in your business, you rely on your own savings to initially fund the business and get it running.

If things go well, you get enough customers and sales to get into a position where positive cash flow from the business starts to fund the expenses.  

Being a bootstrapper (is that even a word?) myself, here are some tips for those who are looking to start their new venture or grow their business on a shoestring budget.

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how to do email marketing

How To Get Subscribers To LOVE You Even When You Sell In Every Email

By Welly Mulia | Business

This is a long post about how to do email marketing effectively to get real sales day in and day out. I’ve summarized the gist of this post into 6 practical steps you can apply in your email marketing to get more sales for your digital product.

PLUS you get the pdf version of this blog post as well so that you can refer to it anytime you like, even when you’re offline.

Click here to get both FREE.

Email marketing is not dead.

Far from it.

Even with the rising popularity of other communication channels like social media and instant messaging, email is still king.

According to McKinsey:

“E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”


Here’s another study from The Radicati Group. The key points are:

  • The number of email accounts continues to grow from over 4.1 billion in 2014 to 5.2 billion by end of
  • Email remains the most pervasive form of communication in the business world.
  • Business users send and receive on average 121 emails a day in 2014, and is expected to grow to 140 a day by 2018.number-emails


Based on this infographic by Wolfgang Jaegel, for every $1 spent on email marketing, you get back $44.25. That’s a whopping 4425% ROI!


For every $1 you spend in email marketing, you get $44.25 back. Here's how you do it Click To Tweet

Why Email Marketing Is The Best Way To Sell Your Digital Offer


What You'll Learn
After you’ve finished this post, you’re going to know how to get subscribers to pay attention to you and how to comfortably sell to them in every email while making them LOVE you at the same time.

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how to create a digital product

You’re Wasting Time Creating & Selling Digital Products If You Don’t Apply These Guidelines

By Welly Mulia | Business

Want to know how to collect payments even before you create your digital product? I’ve created a 2-page pdf to show you how.

PLUS you get to get the pdf version of this blog post as well so that you can refer to it anytime you like, even when you’re offline.

Click here now to get both FREE.

This post is about how to create a digital product. Follow the guidelines below and you’ll be on your way to creating a digital product that people actually want to pay money for.

Digital Products Pros Over Physical Products

The advantages of selling digital or information products (ebooks, reports, audios, videos, software, apps) are:

  • You leverage time (more of this in a bit)
  • There is no manufacturing cost
  • There is no shipping cost
  • There is no inventory cost (only server cost which is very affordable)

All of these mean there is a very high profit margin.

And creating a digital product doesn’t have to be hard, but it’s not easy either. It’s a simple system to follow, but it’s not easy.

Anybody can just come in and create a digital product.

But not everyone can create the RIGHT product that people actually want to pay money for.

I mentioned leveraging time in the beginning of this post.

What does that mean?

It means once your digital product is created, you can sell it over and over and over again. Create the product once and sell it for a long time, especially if your product is on an evergreen topic.

Time, unlike money, once spent — can’t be gotten back.

Here’s a quote I really like from best-selling pastor author Rick Warren:

rick warren quote time

10,000 Punches VS 10,000 Times

my first punch

Who do you think get paid more? Primary care physicians or specialist doctors?

What You'll Learn
After you’ve finished this post, you’re going to uncover tips and strategies to increase your digital products success (i.e. selling a ton of copies) before you even start creating them.

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